As with any online marking plan, having a specific objective helps to focus the campaigns efforts in order to most effectively reach the desired outcome. The goal is to be seen by as many consumers as possible at the closest stage to the purchasing process; in order to do this properly, it is important to understand consumer behavior. If a company can reach local consumers that are in the buying stage, it greatly increases the chance that the consumer will find and buy from your company.
Local searches have become a very lucrative option for reaching targeted consumers who are searching for a specific product and service. By applying best practices and targeted local search optimization methods to your marketing campaign, it can increase your ROI and help Search Revolution grow your client list. Recently, the way consumers search for local businesses has drastically changed. The days of using yellow pages or phone books in general are over. The majority of consumers use the Internet to find and target local business that can satisfy a want or need of theirs. Because local search comprise such a high percentage of the entire unique searches, it is important to focus on it. Based on search query findings, of the 10 billion unique searches conducted each month in the US, an estimated 40% are considered to have local intent. That being the case, it is extremely important to utilize all online marketing channels to target and reach the local consumer.
By following local search optimization best practices it can assure any business the opportunity to reach local consumers. Submitting to directories and credible local sources enhances the search engines ability to recognize the business as legit and significant within the specified industry. Also, longevity, local groupings and citations all play roles in local search results. Ultimately, a proper strategy consisting of claiming listings, submitting directories, relevant and consistent information updates and link building to similar industry news will help local search results and increase marketing opportunity. It is also very important to claim all local business listings on the search engines and directories.