Social media provides one huge advantage when compared to almost all other kinds of sites...

Virtually anyone that owns a computer has heard of Facebook and Twitter, the two mega players in social media. But, there are also other social media websites that can all be used to generate leads and improve your online revenue.

Social media provides one huge advantage when compared to almost all other kinds of sites; they are highly interactive. That means, if the people that read your messages like the product or service you are promoting, they can be your biggest advocate in spreading the word. Here are three things to keep in mind when advertising on social media sites:

  1. Targeted Advertising - With Facebook and other social media sites, you can buy advertising that allows you to target specific demographic groups for your campaigns. By using this method, your marketing cost per sale will decrease significantly, which will improve your bottom line.
  2. Address Pain Points – Deliver high quality content with solutions to the needs of your customers. Provide your customers what they need, when they need it and drive revenue.
  3. Ad Campaigns that Convert - Whenever you run an advertising campaign on a social network, you receive instant feedback in the form of statistics. If you use those numbers properly to analyze your results and tweak your campaigns, it is not unheard of to hit conversion rates of 40%, which is far higher than any other type of online advertising.